Despite being the main character of Star Wars: The Force Awakens, Rey has been very absent from most of Hasbro’s tie-in merchandise. They’ve had every sort of excuse for that from saying they didn’t want to reveal spoilers than she was important (heaven forbid people learn a WOMAN is a main character in a franchise) to that the toy set in question didn’t need her. Right.
Not only is she the main character, she’s a fierce young woman who is strong, independent, and relatable. She’s a great role model for children and adults alike and she’s been inspiring more than one girl who has exclaimed in joy at seeing a woman kick ass on screen. You hardly need me to tell you this.
Sites had to go out of their way to find Rey merchandise. This shouldn’t have to happen, but at least the internet has the ability. Consequently you can find such a list here.
Hasbro promised more toys in the future after #WheresRey gained traction online. The hashtag came about as people, especially young girls, realized they couldn’t find any Rey merchandise in stores. Female action figures and toys from films are notoriously underrepresented and you’d think with how big Star Wars was that Hasbro would capitalize on the fact people would want Rey merchandise. But apparently not because… boobs.
The latest, and perhaps largest, outcry came from Rey being excluded form the Star Wars: The Force Awakens Monopoly edition that was released. There was no Rey figurine but there was a Darth Vader piece… who isn’t even in The Force Awakens.
Fans took to twitter and Facebook in annoyance, anger, and exhaustion to chide Hasbro for omitting her. They came back saying they didn’t want to reveal her as being important enough to the movie, which is an excuse that is both hysterically idiotic and telling of how much Hasbro doesn’t think people want female merchandise. I could continue ranting about this, but the power of social media has spared you because #WheresRey has worked.
Hasbro will be including a Rey game piece in Monopoly going forward. Granted it’s later this year when they make a new run of the game, but it’s something, and proof that if you’re upset about under representation in merchandise, you can say something about it and something may actually happen.